What is your name
What is the name of your business?
The Typeface Group
What town are you based in?
What is your speciality, service type?
Digital marketing agency, specialising in creating and broadcasting content. Natalie is also an HWC advisor.
Did you have a previous career before you started your business?
Yes, I was in education recruitment supplying schools with temporary and permenant members of staff!
What year did you start your business?
We opened in 2012
What motivated and inspired you to start your business?
THE TYPEFACE GROUP LTD IS RUN BY POLLY AND NATALIE AND WAS ORIGINALLY FOUNDED IN 2009 WHEN POLLY WAS GOING ON MATERNITY LEAVE WITH HER FIRST CHILD. Starting out as a freelancer, offering marketing services such as web design, copy, PR and print to clients, Polly, also known as Typeface Creative, soon built a reputation for delivering affordable quality marketing solutions to SME’s. Fast forward to 2012, social media for businesses was becoming a common part of the marketing mix. Knowing that her friend Natalie was about to go on maternity leave from her job as a recruitment manager and social media marketer, Polly made her an offer that she could not refuse. On the 23rd February, Polly asked Natalie to come on board and offer social media marketing to her clients. On the 24th of February, Natalie’s boy was born. 6 weeks later they joined forces and Typeface Social became part of the team. 6 MONTHS LATER THE TYPEFACE GROUP LTD WAS CREATED. And the rest you could say was history. Including another baby, an innovative and award-winning flexible working scheme, employees, 3 office moves and a lot of learning curves!
What do you think were the 3 key steps you took to get everything going in the beginning?
Fail fast – until we got started we didn’t know what would or wouldn’t work so we would try something on a small scale get feedback and then evolve. Set realistic expectations – for yourself and your clients. Ask for help – from family members, and friends – especially if you have children to look after!
What has been the most effective way of raising awareness of your business, attracting new customers?
Word of mouth – by delivering a good service you will get new clients. Social media – quick, simple and effective way to reach your audience. Content marketing – having an optimised website with a content plan based on consumer search behaviour data is essential to be found on the world wide web. PR – being a thought leader and putting your voice across in an authoritative manner just helps people have confidence in your business. Clear image and ToV – know how you want to sound and look online to prevent confused messaging – this image may evolve in time.
What challenges have you faced and how did you overcome them?
Not enough time – outsourced bits of work that we were not a specialist in to increase our productivity (bookkeeping, admin etc). Recruiting – growing our network of trusted freelancers as well as entering the world of employee’s was a daunting task. Knowing where to start and who to work with when you are the head of a fast moving ship comes with it’s own challenges. Thankfully the recruitment process was simple and we engage with an HR professional to make sure that we are doing things by the book. Growing client base – getting those first 3 clients was easy….but with bills to pay how to get the next? By putting yourself out there. Sometimes this is a hard thing to do if you don’t naturally like to put your head above the rest. But it is the only way to get you out from the masses.
If you could positively affect/change the wedding industry in one way what would it be?
How to utilise content marketing effectively to draw in new customers through well written/produced content as well as setting yourself above the rest.
What do you think is the key to your credibility in the wedding industry?
Having worked with many wedding suppliers and businesses I have an understanding of the culture and what people want from businesses they interact with.
What do you wish you had known before you started this business?
Everything! Every day is a school day so I learn something need!
Can you tell us about any habits you have/things you do, which set up success every day?
Get up. Workout. Big breakfast. Write a list. Do as much of it as I can. Try and switch off by 8pm and have a hobby!
The most courageous thing i’ve ever done as an entrepreneur is…
Leave my well paid job to set up a business with a baby under my arm!
When you were a child, what did you want to be when you grew up?
My favourite business tool/resource/book/podcast is…
Twitter – for news, industry stuff, best practice chats and more!
My favourite quote is…
If you don’t like something, change it. If you can’t change it, change your attitude. – Maya Angelou
If you could go anywhere tomorrow, where would it be?
If you could pick anyone, who would you most like to have dinner with?
George R R Martin to talk Game of Thrones theories.
What are your non-work habits that help you with your work-life balance?
Working out, switching off on weekends, playing netball and lots of cooking!
What were you doing the last time you looked at a clock and realised you had lost all track of time?
Every school run morning!
Describe yourself in one word
What movie, no matter how many times you’ve seen it, do you have to watch when it’s on?
Charlie and the Chocolate Factory (the original)
About PPC, Pay per Click
What advice would you give to other entrepreneurs?
Do it and fail fast!
What single piece of advice would you give a newly engaged couple?
The best piece of advice i’ve ever been given is…
How to contact The Typeface Group