What is your name

Clair Wild

What is the name of your business?

Wild Wedding Company

What town are you based in?


What is your speciality, service type?

Planners and co-ordinators

Your business

Did you have a previous career before you started your business?

I have previously worked as a conference and events manager for several years. After having children in the last few years I decided the time is now right to concentrate on me and my career.

What year did you start your business?


What motivated and inspired you to start your business?

Weddings and events has always been the job I loved and I always wanted to set up as a wedding planner however, I have never been in the financial/personal position to take the leap of faith and go it alone until now.

What do you think were the 3 key steps you took to get everything going in the beginning?

Getting the support from my husband and another wedding planner as a mentor.

Researching other wedding planners, the style they offer, number in my area and price brackets to ensure I’m competitive.

Starting social media (Instagram and twitter) before the launch of my website to build my following.

What has been the most effective way of raising awareness of your business, attracting new customers?

Instagram has been useful as has a Facebook competition for which the winner won a free wedding planner for her wedding day.

What challenges have you faced and how did you overcome them?

I would still like to get my name more widely known and increase my SEO. I’m hoping featuring with blogs, and contributing to blogs alongside lots of hard work will help.

If you could positively affect/change the wedding industry in one way what would it be?

To make brides and wedding suppliers understand the full role and the value a planner can offer. To show them how despite paying for a planner, with the discounts and time they can often get for the couple, a planner is a wise investment. Equally, they can be the one to troubleshoot on the wedding day, setting up the room, liaising with suppliers so the couple can relax and enjoy the day.

What do you think is the key to your credibility in the wedding industry?

I have already worked in weddings and events so have experience, and planning my own wedding not that long ago gives me the brides perspective.

What do you wish you had known before you started this business?

How vast the internet can feel when you’re trying to get your name discovered!


Can you tell us about any habits you have/things you do, which set up success every day?

Make a list of things to achieve each day and for the week to keep me on track and make me realise that every tick no matter how small is still an achievement.

The most courageous thing i’ve ever done as an entrepreneur is…

To leave a well paid job to take a leap of faith with only one wedding client booked!

When you were a child, what did you want to be when you grew up?

A wedding planner!

My favourite business tool/resource/book/podcast is…


My favourite quote is…

I don’t really have one, but I guess I do like ‘just do it’!

If you could go anywhere tomorrow, where would it be?

Hawaii to go surfing with my husband

If you could pick anyone, who would you most like to have dinner with?

Ant and Dec! I think it’s the northerner in me, but whenever I see them on TV I always think how much fun they must be to spend an evening with!

What are your non-work habits that help you with your work-life balance?

I try to keep to as much of a routine as possible – it helps me and my two young children. I get up at 5.30 every week day to give me time to keep on top of house work/go for a run before the children wake up. This sets me up for the day to feel organised and accomplished before I’ve even tackled anything else.

What were you doing the last time you looked at a clock and realised you had lost all track of time?

Writing a blog!

Describe yourself in one word


What movie, no matter how many times you’ve seen it, do you have to watch when it’s on?

Love Actually

I would like to build networking relationships with other wedding suppliers to help increase my visibility and hopefully to use each other for referrals. I would also love to meet more potential brides and grooms whom I could hopefully help achieve their ideal wedding day.


What advice would you give to other entrepreneurs?

If you can make the finances work, even if it’s tight, take that leap of faith and have a go. Life is too short.

What single piece of advice would you give a newly engaged couple?

Hire a wedding planner! Or at the very least look into one.

The best piece of advice i’ve ever been given is…

You’re only here once, make it count.

How to contact the Wild Wedding Company



Facebook page

Instagram page


The Hampshire Wedding Club