You have a business, now be a business owner

Creativity, products and services

How many times have you sat there and thought, I want what she has or he has.

Their business is flying, they have the life I crave, everything is successful and motivational, thoughtful connected and genuinely innovative and inspired.

So, you scratch your head and perhaps mope for a while, maybe make a cuppa, then stick on your latest Netflix binge and fester. You take an hour or two to wonder when you will see some success, when you will have what they have. When you will rank in the top 10 on google for Hampshire wedding florist, or Hampshire wedding photographer.

The best piece of advice I read recently was to treat my business like a business. It is not a lemonade stand in the playground, or a school Christmas fayre stand. This is the real deal, it’s your livelihood, your business everything.

So, I ask you, are you treating it like that? Is it something you are 100% invested in. Do you literally have to pour yourself into it – with heart, soul, passion, gut, strength, tenacity and breath.

Do you take time to get to know our clients?
Do you time to perfect our craft?

I believe it takes humility and a genuine want to fulfil something beautiful and worthy that ignites an honest and real wedding industry. Yet all too often, sadly I see it completely missing the mark. Why is that? and how can it change?

You have a business, now be a business owner. | Wedding suppliers in Hampshire |Hampshire wedding industry

How many times have you heard creatives are sensitive and self-conscious about their work. That they are fickle, and shy, and lack self-esteem, that they lack confidence, and are a bit weird and aloof. That they are prone to immense amounts of critical thinking and are difficult to comprehend. That they work in an ingrained state of disorganisation and distraction and that they always procrastinate.

Is it also not common to adopt the behaviour and opinion we hear repeated? So, is this true behaviour or simply something creatives have heard a million times?

To survive in this big white world of weddings. Is it simply that suppliers have to turn time and talent into cash. To pay the mortgage, taxes, the food bill – or is it more than that?

You have a business, now be a business owner. | Wedding suppliers in Hampshire |Hampshire wedding industry

I read an article recently about the characteristics of creative people, covering research by a Mihaly Csikszentmihalyi in his 1996 book Creativity: The Work and Lives of 91 Eminent People, positive psychologist. He says:

Creative people are energetic, but focused. That means – they spend a great deal of time at rest, quietly thinking and reflecting on the things that hold their interest.

Creative people are realistic dreamers. Creative people like to daydream and imagine infinite possibilities. They have the capacity to immerse themselves in imagination and fantasy, yet remain grounded in reality. They are often described as dreamers, but that doesn’t mean that they live with their heads in the clouds.

Creative people are both extroverted and introverted. Exhibiting characteristics of both types at the same time. They are both gregarious and reticent, sociable and quiet. Interacting with others can generate ideas and inspiration, and retreating to a quiet place allows creative individuals to fully explore these sources of creativity.

Creative people are proud, yet modest. This one fascinates me. Highly creative people tend to be proud of their achievements and accomplishments, yet they also are tremendous aware of those whom work alongside them and how those accomplishments affect them should they be heralded. They can see that their work is often remarkable in comparison to that of others, but it is not something they allow themselves to focus on. That they are already focused on their next idea or project and they don’t allow celebration of past achievements.

Creative people are both conservative, yet rebellious. Creative people are “out-of-the-box” thinkers, often non-conformist and even a little bit rebellious. Creativity, he suggests, requires being both traditional and radical. Being able to appreciate and even embrace the past, while still seeking new and improved ways of doing things.

Creative people are passionate, but objective about their work. They don’t just enjoy their work – they dearly and passionately love what they do. But just being passionate about something does not necessarily lead to great work.

So how can you be creative, do great work and also run a successful business?

First, I believe we need to stop undervaluing ourselves because of some unacknowledged fear and start charging what we’re worth. I mean charging enough to cover all of your expenses, including our time and our experience. Because, not doing that does ourselves and our entire industry a disservice. I believe we have to learn in the wedding industry to combine our creative work and services with sustainable, strong and reliable business practices.

The first involves thinking of yourself as a creative. This is what allows you perfect your craft, live in the artistic moment, and create worthwhile precious moments for couples.

The second involves viewing yourself as a business owner, shifting your mindset to see your work as objectively as possible.

HOW? What about this:

Can you be the business person who hired your creative person to do a job?

Can your business person make your creative person more efficient with your time, more productive and streamline your workflow? Yet can your creative person still effortless ensure your craft is voiced and marketed with complete authenticity, abandon and affection?

To manage both side of this approach you have to take the time to identify, and create sustainable business practices. Get to know your brand, fully appreciate all parts of your marketplace, and most importantly, understand your numbers. This takes a time investment, because it must not be guesswork.

It cannot always be fun doing what you love (your creative passion), and by approaching it differently and in a business proofing manner, you will be sure to alleviate stress, anxiety, and infectious comparisonitis.

Keep an eye out for our sales with soul workbook, our productivity sessions and the I am enough challenge. All coming soon.

Tasha x

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